James has been biking all his life – from teenage rides in the school holidays over the Dunstable Downs past Whipsnade Zoo to cycling to get about while living in Edinburgh, Paris and London and now taking to the hills mountain-biking with his son. He’s a veteran of many London-to-Brighton rides and knows his stuff when it comes to bike mechanics. Looking for a sustainable business idea, he came across an article about Chinese-takeaway deliveries by electric bike in New York and wondered why e-bikes weren’t being used commercially in London. Their success in Holland and Germany proved the idea was sound… and Propeller Bikes is the result.